<normal>The first step towards effective page design is a clear understanding of your audience. Some of the points you should consider before beginning your page design are listed below:
<normal>Where will my document be read?
<normal>Physical environment is an important consideration; e.g. natural or artificial lighting, in a factory, at a desk in front of a computer with limited space. These factors should influence your choice of page and print size, binding, and the use of matte or glossy paper.
<normal>Who is my reader?
<normal>Try to write in a style that is appropriate for your audience and be careful not to use words or pictures that may cause offense.
<normal>What is the age of my typical reader?
<normal>Small print is difficult for the young or elderly to read. You should avoid it when choosing the size of text intended for these audiences.
<normal>How motivated is my reader?
<normal>The less motivated your audience, the more visual appeal is necessary to capture their attention.
<normal>How easily can my reader pick out the relevant information?
<normal>What is the best way to structure the document and present the different levels of headings? Less important headings should be smaller than main headings.
<normal>What sort of image do I want to convey?
<normal>The image your document conveys, e.g. fun or serious, formal or casual, could make the difference between whether people read it or not.
